What is interactive video?

Interactive video lets viewers take an action while watching. The action might change the next scene, open a form, collect a response or reveal a product. The useful distinction is what the viewer can do, rather than whether the video plays inside a particular shape.

Three common interactions

Branching choices

A visitor selects an option and sees the relevant next video. For example, a service business could offer “I need help choosing” and “I am ready to book”. Each choice should lead to a specific answer or next step. Plan the routes before recording so that none ends without useful information.

Responses and forms

A video can introduce a question and ask the viewer for a response. A contact form, an audio response and a recorded video answer are different capabilities. Check which response types your chosen tool supports and how your team receives and handles them.

Product-linked video

A shoppable experience places a product and buying action beside a clip. The merchant needs the correct item, variant and store connection. A button linking to a shop is simpler than a catalogue connection or direct cart action; make that distinction when evaluating tools.

Build an example around a real question

Choose one question visitors already ask. Record a clear answer and offer a relevant next step. A hypothetical consultant might explain the difference between an initial assessment and an ongoing service, then let the visitor choose which to explore.

To turn those choices into a website experience, build an interactive video journey with Multivideo. It connects video steps and their buttons within a website bubble. Keep the page’s main contact route available for visitors who prefer to skip the video.

Test every branch. A visitor should be able to understand the choice, reach its destination and recover from a mistaken selection. Check captions, keyboard access, sound-off use and the layout on a phone.

How much does interactive video cost?

Compare the billing unit and the capability you need. A response-collection tool may price around processing minutes; a commerce product may use viewers, views or a broader service agreement. Some products separate AI usage from video delivery. These quantities are not interchangeable.

Include the number of sites, videos, team members and required integrations in your comparison. Check the billing period, allowances and the rules when an allowance is reached. For CompleteGreet specifically, use the current plans and visitor allowances. A brand’s plan price is not an industry-wide cost benchmark.

Measure the action, not just the play

Record how many eligible visitors see the experience, which choices they make and whether they complete the intended enquiry or purchase. A viewer may already be more interested than a non-viewer, so higher conversion among viewers alone does not establish causation.

Use a controlled comparison where practical. Otherwise, report changes alongside traffic sources, offers and other page changes. A before-and-after observation can guide further testing, but it cannot isolate the video’s effect on its own.

Is interactive video always useful?

No. A short written answer may be faster for a simple question. Use interaction when choosing a path or seeing a demonstration helps the visitor. Avoid making video the only route to prices, product details or contact information.